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Which of the following is an example of disintermediation?

A) A manufacturing firm introduces a new line of products.
B) A manufacturing firm uses in-store marketing to help customers locate its products.
C) A manufacturing firm chooses retailers that can provide customer support for its products.
D) A manufacturing firm closely monitors the activities of its retailers to ensure that its brand image is not harmed.
E) A manufacturing firm supplies its products directly to the retailers, instead of selling them to the wholesaler.

Marked as best answer by Kaity

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Answer: E
Explanation: The replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently is called disintermediation.

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