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Gipsy King

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A brand assigned to each product within a company's product mix is a(n) ________ brand.

A) generic
B) individual
C) co-brand
D) family
E) wholesale

Marked as best answer by Gipsy King


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Explanation: B) An individual brand is a brand assigned to each product within a company's product mix. For example, Sara Lee uses individual brands among its many food, beverage, household, and personal care products.

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Awesome help, super fast!