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Liongrl

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Which of the following is an advantage of simultaneous product development?

a. It shortens a product's development process.
b. It ensures that a development process proceeds through highly structured stages.
c. It lengthens product lines to appeal additional markets.
d. It eliminates the need for test marketing a new product.

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SOS Venezuela

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ANSWER: a

Simultaneous product development allows firms to shorten the development process and reduce costs. With simultaneous product development, all relevant functional areas and outside suppliers participate in all stages of the development process.

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Kaylee

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Muchas Gracias :)