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que rico

  • PhD Member
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Consumers can be influenced by reference groups only if they belong to those groups.

Indicate whether the statement is true or false
a. True
b. False

Marked as best answer by que rico

Brooke

  • PhD Member
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ANSWER: False

Consumers are influenced by many indirect, nonmembership reference groups to which they do not belong to. For example, an aspirational group can influence the behavior of consumers who would like to join the group.

Tesla

  • PhD Member
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Great help.



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