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A distinguishing feature of the product/service differentiation competitive advantage is _____.

a. using inexpensive raw materials
b. having a strong brand image

c. having low overhead costs

d. creating generic products

Marked as best answer by Sherrita

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ANSWER: b

A product/service differentiation competitive advantage exists when a firm provides something that is unique and valuable to buyers beyond simply offering a lower price than that of the competition. A strong brand image is an example of a product/service differentiation competitive advantage.

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Right on time. Thanks a bunch.



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