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A firm that extensively uses relationship-marketing strategies is most likely to:

a. focus on the internal rather than the external business environment.
b. rely on aggressive sales strategies.
c. be highly centralized.
d. encourage teamwork among employees.

Marked as best answer by Katia


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Most successful relationship marketing strategies depend on customer-oriented personnel, effective training programs, employees with the authority to make decisions and solve problems, and teamwork.

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